Jeffrey Atkins (born February 29, 1976), better known by his stage name Ja Rule (so-called because of the initials for Jeffery Atkins) is an American rapper, singer, and actor formerly signed to The Inc. and Universal Records, formerly of Def Jam Recordings. A Hollis, New York native, Ja Rule has released six albums and 1 compilation album and has sold more than 35 million albums worldwide.
In 2009, Ja Rule recorded a new song with Brazilian singer Wanessa, "Fly", sung entirely in English despite the singer's nationality. The song also received a version named "Meu Momento", also featuring Ja Rule, in which Wanessa sings in Portuguese. "Fly" was released as a single in Brazil in April. The song was ranked number #1 on Crowley/Brazil, and it was nominated in the "Hit do Ano" ("Hit Song of the Year") category at the 2009 MTV Video Music Brasil awards show, where Ja Rule and Wanessa performed together for the first time.
Ja Rule also recently ended his long running feud with his former Def Jam labelmate DMX at VH1's 2009 Hip Hop Honors. Ja Rule has announced that he is no longer signed to The Inc. Records, the label he has been with since its beginnings in 1997.
It had been announced that Ja Rule will release a new studio album in the summer of 2010. The album will be entitled Venni Vetti Vecci 2010, naming it after his 1999 platinum selling debut album. Ja Rule had also mentioned that the new studio album will probably be a three-disc set. However, the album may now instead be a double disc or single disc having 14-15 songs.