Home >> Female celebrity >> Elle MacPherson

Elle Macpherson (born 29 March 1963) is an Australian model, actress, and businesswoman. She is perhaps best known for her record five cover appearances for the Sports Illustrated Swimsuit Issue beginning in the 1980s. She is also known as the founder and primary model for a series of business ventures including Elle Macpherson Intimates, a lingerie line, and "The Body", a line of skin care products. According to Forbes, MacPherson possesses assets around 60 million pounds sterling.

Experience in recent years
Macpherson later diversified her portfolio of businesses, and in 1990 launched her eponymous lingerie collection Elle Macpherson Intimates in partnership with Bendon Limited Apparel. Intimates met with remarkable international success, becoming the single best-selling lingerie line in both Great Britain and Australia Breaking the mold of many spokesmodels, Macpherson took an active role in the development and management of the company, serving as Chief Marketing Officer and later Creative Director. While nursing her second child, she spearheaded the development of a signature maternity bra line. Intimates has retained a high brand recognition into the 2000s, appearing as a featured brand on America's Next Top Model.

More recently, MacPherson created her own label of beauty products: Elle Macpherson - The Body. She has launched or served as spokesmodel for campaigns by Boots, Invisible Zinc, and Hot Tuna.

The BBC-TV series The Money Programme aired a documentary which followed the supermodel-turned-entrepreneur Macpherson through her day-to-day business as she continued to develop her international lingerie business.

In March 2008, Elle signed a three-year spokesperson deal with Revlon cosmetics. She has since been featured in print and advertising campaigns for that company.