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Conference Eastern Conference Division Central Division Founded 1966 History Chicago Bulls (1966–present) Arena United Center City Chicago, Illinois Team colors Red, Black, White Owner(s) Jerry Reinsdorf General manager Gar Forman Chicago Bulls are an American professional basketball team based in Chicago, Illinois, playing in the Central Division of the Eastern Conference in the National Basketball Association (NBA). The team was founded in 1966. They play their home games at the United Center. The team is well known for having one of the greatest dynasties in NBA history during the 1990s, winning six championships in 8 years with two three-peats. All six of those championship teams were led by Michael Jordan, Scottie Pippen and coach Phil Jackson. The first three championship teams included the likes of Bill Cartwright, Horace Grant, John Paxson and B.J. Armstrong, while the latter three championship teams had Luc Longley, Steve Kerr, Ron Harper, Toni Kuko? and Dennis Rodman on the roster.