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Audi
Profile
Audi is a German company which produces luxury cars under the Audi brand, pronounced. It is part of the Volkswagen Group. The name Audi is based on a Latin translation of the surname of the founder August Horch, itself the German word for “listen!". Audi is headquartered in Ingolstadt, Bavaria, Germany.
It has been a wholly-owned (99.55%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964. Volkswagen Group relaunched the Audi brand with the 1965 introduction of the Audi 60/72/75/80/Super 90 range (sold in certain export markets simply as the "Audi") shortly after the name was acquired as part of Volkswagen's purchase of the Auto Union assets from former owner, Daimler-Benz.
Audi news in 2009
In December 2009, it will be expanded to include the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the center of the Audi Space. Audi has stated that additional content will be added in 2010.
"Most young people gain their first driving experience from video games," explains Kai Mensing, who is responsible for video games and virtual worlds in Online Marketing at Audi. "With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our 'Vorsprung durch Technik' with the virtual e-tron race."
