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Acura
Type: Division
Founded: 1986
Headquarters: Tokyo, Japan
Key people: John Mendel, V.P., Acura USA
Industry: Automotive
Products: Luxury vehicles
Parent: Honda Motor Company, Limited
Acura logo: http://www.wallpaperfans.com/Acura/acura-9.html
Website: Acura.com
Acura.ca
Acura.com.cn
Acura.com.mx
Simple introduction:
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's performance vehicles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006. The Acura brand will be introduced in Russia at the end of 2008. Honda plans to introduce Acura to the Japanese domestic market (JDM) sometime around 2010. With the Acura brand, Honda is credited with being the first Japanese company to tap into the foreign luxury market. Before Acura, exported Japanese automobiles primarily had a reputation for being economical in design and marketed on value instead of luxury.
2004-2006: TSX, RDX
The second generation Acura TLA new TL debuted for the 2004 model year, featuring sharp, Italianate styling and a 270 hp (200 kW) V6 measured by the then-current SAE standards. The new TL increased sales dramatically to 70,943 American units in 2005, trumping competitors such as the C-Class, G35, CTS, ES 300, and A4.
Also around the same time the TSX was introduced as a cheaper alternative to the BMW 3-Series. It was essentially a re-badged European-market Honda Accord loaded with features. This model became the only 4-cylinder sedan in Acura's line-up.
In 2005 a new RL was introduced with a 300 hp (220 kW) V6, improved styling, and Super Handling All-Wheel Drive (SH-AWD), a system capable of sending almost all of the RL's power to just one wheel in a turn.
Acura's new models—particularly the TL and TSX—were well received by the motoring press and became Acura's top selling vehicles. The TSX was on Car and Driver's Ten Best list from 2004 – 2006.
The Acura RDX.In 2006 Acura introduced a small SUV called the RDX with models becoming available to U.S. consumers in August 2006. It is powered by a turbocharged 240-hp 4-cylinder engine and, like the RL, uses Acura's SH-AWD system. The model is available in two versions: Premium (the standard offering), and Technology Package (an upgraded offering with a GPS navigation system, Bluetooth phone integration, and other high tech features).
A completely redesigned MDX became available in the fall of 2006 with a 300 hp (220 kW) V6 engine and Super Handling All-Wheel Drive.
2007-present: ZDX
Acura re-introduced the TL Type-S for the 2007 model year. 2009 marked the all new TL and TSX models as well as an extensively redesigned RL; all three made their debuts in the 2008 calendar year. Acura plans on redesigning the RL by 2011 as well as creating a brand new crossover vehicle called the ZDX, previewed by the concept of the same name.
